SEO is a different knowledge and software set than most web designers can devote time to or should be expected to stay on top of and perform at the highest SEO levels. While web design and SEO are both at the heart of your website’s functionality, never assume your web designer is also an SEO expert. In most instances, you should not expect the person primarily concerned with the look and feel of your website and its coding to also keep up with the latest in Google’s algorithms that are constantly evolving and updating. However, one of the biggest SEO mistakes most people make is assuming their web designer is also a search engine optimization expert or SEO. Search engine visitors are the most affordable way of getting free, well targeted traffic to your website. ![]() If you’re an SEO and live and breathe Google’s algorithms, many of the problems you deal with on a daily basis is bridging the gap between what works for human visitors to your website and what works for search engine spiders to achieve rankings and bring traffic. Google says compared to humans, “Bots access pattern is completely different” – one of the greatest understatements in Google’s Webmaster Guidelines! People tend to assume Google rankings are much more automatic than they actually are due to this difference between how humans view a website and how robot search engine spiders view it for ranking. Search engine spiders like GoogleBot are robot software that crawl your website to index it for ranking. There is definitely a limit how much human eyeballs alone can see in terms of how the GoogleBot sees your website without actually spider checking your work on Google. Search engine optimization or SEO is an environment where humans have limited visibility. It sounds obvious and simple, but if you don’t spider check your work – how do you know it works? ![]() If you want a website that works for both people and search engine spiders that crawl your site for rankings like the GoogleBot you have to spider check your work.
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