In it they showed the new A4 and challenged their opponent with the phrase “Your move, BMW”.” Connoisseurs… simply know best.Īudi started another famous battle in California with a billboard in Santa Monica. No quotes, no congratulations, no “from…”. The image of eloquence was done by Bentley (owned by the Volkswagen group, which also owns Audi) by showing a gentleman giving the finger. Other brands have also entered the “peaceful” debate: Subaru (winner of the award of the best engine of that year) congratulated both of them for winning the “beauty contest”Īnd then signing “from the winner of the 2006 International Engine of the Year Of course, they didn’t miss the chance to finish their message saying: “from the Winner of Six Consecutive Le Mans 24 Hours Races 2000-2006”. The greeting included the following comment: “from the Winner of the World Car of the Year 2006”.Īudi didn’t wait to respond to the challenge “congratulating” BMW for their award. To celebrate it BMW didn’t doubt congratulating Audi for winning the “ South African Car of the Year 2006”. In that year, 2006, the BMW 3 Series won the prestigious World Car of the Year award. Since 1987 there have been several confrontations on ads and billboards lead by these brands, but the most talked about have been happening since 2006… In any case, the Audi versus BMW rivalry is the one that has undergone the most battles. Taking advantage of the troubled waters, other brands like Jaguar and Subaru, have signed up to this war in which everything is possible just to steal a sale from the “enemy”. Over there, advertising laws are a lot more relaxed than in Europe and practically let brands “come to blows” in terms of aggressive marketing. The most favorable battlefield is no other than the American market. BMW in Munich, Mercedes in Stuttgart, Audi in Ingolstadt…the German industry has an overflow of premium brands that compete in the same segments all over the world.
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